Nobody really likes Mr. W – and I count myself among that group. But after watching the video I realized, there is a place for Mr. W, a way to harness his energy.

Of course, it wasn’t until the very end that I realized it was a commercial for the wind division of a power company. I’m not the only one who found it to be an ingenuous, inventive, and entertaining bit of advertising. When it was released in 2007 it won a Cannes Gold Lion award and the following year a Creativity Award. This article features an interview with the design team who created the web film for Epuron.